Architecture is storytelling to the soul. I help people and organizations understand, translate, and narrate those stories to the world. For me, each story is a chapter in a great book that is both read and written together.
I've always been a bit puzzled by the ego of many architects. The belief for many seems to be that buildings are an expression of the architect's personal philosophy and attitudes towards the world. The problem with this approach is that buildings and architecture, when at their best, become an embodiment of the ideals of those who inhabit and use them.
Our philosophy of architecture has always been to help unleash the creativity of the end user through the development of an intimate understanding of their difficulties, desires, and ambitions. We take this approach of empathy towards the users so that a building not only provides usable space, but becomes a usable, functional expression of the client and end users needs and aspirations.
In many ways, we believe the architect's role is to facilitate the creative process for the client. This does not mean however that the we become a drafting and permitting service for them. It is our responsibility to respectfully challenge their existing notions to find unexpected and innovative solutions.
Ultimately, these things are critical for companies. A building or space is a highly visible component of a company brand that impacts both external and internal perceptions of a business. The care and thought behind every decision becomes obvious after several thousand cumulative man-hours in a space. The building quite literally portrays an identity, it is a realization of identity through the built form. Your hopes, your needs, your story.
These stories become our journey to understand and help shape attitudes about the world we share.
Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts
Thursday, August 23, 2012
Tuesday, August 21, 2012
Why Innovate?
Innovation is the result of curiosity, knowledge, and understanding. Can we figure out how to do something new, or better than it was done before? Can we continue to grow and become better as we move forward? If innovation is not pursued then we must admit that we are no longer progressing, that our best days have already been seen.
I've always been bothered by the phrase, "Don't reinvent the wheel." Is the wheel really that perfect? Over time it's continually been improved. Spokes and tires have been added to improve performance and durability. However, a wheel still only follows one vector on its own so steering wheels have been attached to allow turning. Should we abandon wheels altogether? A sphere could turn in any direction if we could just figure out how to balance a load on it while controlling its movement. Wheels themselves serve merely to hold us to the ground when perhaps we should fly.
Everyday we make the future. Why not make it better?
I've always been bothered by the phrase, "Don't reinvent the wheel." Is the wheel really that perfect? Over time it's continually been improved. Spokes and tires have been added to improve performance and durability. However, a wheel still only follows one vector on its own so steering wheels have been attached to allow turning. Should we abandon wheels altogether? A sphere could turn in any direction if we could just figure out how to balance a load on it while controlling its movement. Wheels themselves serve merely to hold us to the ground when perhaps we should fly.
Everyday we make the future. Why not make it better?
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