Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Thursday, August 23, 2012

the Stories of Buildings

Architecture is storytelling to the soul. I help people and organizations understand, translate, and narrate those stories to the world. For me, each story is a chapter in a great book that is both read and written together.

I've always been a bit puzzled by the ego of many architects. The belief for many seems to be that buildings are an expression of the architect's personal philosophy and attitudes towards the world. The problem with this approach is that buildings and architecture, when at their best, become an embodiment of the ideals of those who inhabit and use them.

Our philosophy of architecture has always been to help unleash the creativity of the end user through the development of an intimate understanding of their difficulties, desires, and ambitions. We take this approach of empathy towards the users so that a building not only provides usable space, but becomes a usable, functional expression of the client and end users needs and aspirations.

In many ways, we believe the architect's role is to facilitate the creative process for the client. This does not mean however that the we become a drafting and permitting service for them. It is our responsibility to respectfully challenge their existing notions to find unexpected and innovative solutions.

Ultimately, these things are critical for companies. A building or space is a highly visible component of a company brand that impacts both external and internal perceptions of a business. The care and thought behind every decision becomes obvious after several thousand cumulative man-hours in a space. The building quite literally portrays an identity, it is a realization of identity through the built form. Your hopes, your needs, your story.

These stories become our journey to understand and help shape attitudes about the world we share.

Wednesday, August 22, 2012

Renaissance Mill

For an architect, Nikola Tesla has had an unexpected and amazing impact on my work. It began at the start of my career when I was asked to learn about and be inspired by the work of several notable scientists in the field of electricity before designing the Headquarters for the Electric Power Research Institute. Through my study, I was not just inspired by the ingenuity of Tesla, but also by the idealism that drove his pursuit. One quote in particular has always resonated deeply with me:

“War cannot be avoided until the physical cause for its recurrence is removed and this, in the last analysis, is the vast extent of the planet on which we live. Only through annihilation of distance in every respect, as the conveyance of intelligence, transport of passengers and supplies and transmission of energy will conditions be brought about some day, insuring permanency of friendly relations. What we now want is closer contact and better understanding between individuals and communities all over the earth, and the elimination of egoism and pride which is always prone to plunge the world into primeval barbarism and strife... Peace can only come as a natural consequence of universal enlightenment...”

Nikola Tesla, 1919  

Following this, I attempted to use alternating current itself to create a metaphorical architectural language for EPRI to both show their dynamism and aspirations to the outside world, but internally to help facilitate a corporate culture that has become more open and collaborative.

Most recently I have been revisiting the ideas of Tesla to help create a revitalization effort in my hometown of Augusta, GA by converting the abandoned Confederate Powder Works building into a new cultural and economic center for the city. The mill is designed not only to harness the renewable power of the Augusta Canal, but also serve as a research and technology incubation facility, and public design studio and workshop where people can come, study, learn, collaborate and work together to manufacture a better future.

While the mill itself may seem a large and potentially daunting project, we have found significant support from our community from the grassroots to the institutional and government levels. We continue to take positive incremental steps forward together as a community and are finding that their is in fact a strong culture of innovation and collaboration that is present and can be nurtured.

I am thankful for Tesla. He has been a wonderful guide towards making the world a better place.

(proposed Renaissance Mill, copyright CONima, inc., ALL RIGHTS RESERVED)

Sunday, January 8, 2012

McDonald's France


Thursday, July 28, 2011

CONima Architects' latest project is in Bloomberg Businessweek

Our recent design for Innovation Endeavor's new Palo Alto office space was featured in Bloomberg Businessweek's article on the unconventional Venture Capital Firm funded by Google's executive chairman and former chief executive officer Eric Schmidt



The space was designed to be a continually evolving collaboration space that could be reconfigured in minutes for any situation. Every detail was done so that those in the space could see connection details and structural support for everything from the building structure, to the furniture, and that virtually every surface was a potential collaboration point; using such details as plexiglass walls which allow dry erase markers, and simultaneously make the interior wall structure visible.

Wednesday, July 27, 2011

conima.com is LIVE!

After several partial redesigns, we finally redid our website. Please take a look at http://conima.com and see some of our more recent projects. We will also be adding additional updates in the coming weeks, but just couldn't wait to show off a little anymore! Also, PLEASE, PLEASE, PLEASE...show your support and hit the facebook 'like' and '+1' to help spread the word.

Sunday, July 24, 2011

Serious Energy select CONima Architects

CONima was recently selected for strategic planning, site acquisition, design, and project management services throughout North America.

We are proud to make our contribution towards green technologies and sustainable construction methods as part of the Serious Energy team.

Wednesday, July 21, 2010

Equilar construction progress

We're nearing completion for the new Equilar office in Redwood City. Below are some progress pictures of construction.

second floor open office - June 17
































2nd Floor Open office - July 21


















reception area - July 21

Monday, February 1, 2010

Saba selects CONima Architects

CONima has been selected for branding and design services for Saba's Redwood Shores Headquarters. CONima's role will be to enhance Saba's brand image by creating a consistent architectural language throughout its facilities and to oversee its multiphase implementation throughout 2010.